Amazon Glossary
The complete list of terms, abbreviations and acronyms you need to know if you sell on Amazon and want to improve your sales.
A complex world
Selling on Amazon is already complex in itself. Between Seller Central, Vendor Central, advertising, logistics and product content, the marketplace uses technical language that can make it harder to understand where to act and which metrics to monitor.
This glossary collects the most useful terms, abbreviations and acronyms for navigating day-to-day selling, management and growth activities on Amazon.
Glossary
| Acronym | Description |
|---|---|
| 1P | First Party: the commercial relationship between Amazon and its suppliers through Vendor Central. |
| 3P | Third-Party: sellers that operate on the Amazon marketplace through Seller Central. |
| A+ | Enhanced product page content used to communicate the brand, benefits and features in a more visual way. |
| ACoS | Advertising Cost of Sale: the ratio between advertising spend and sales generated through advertising. |
| ASIN | Amazon Standard Identification Number: a unique alphanumeric code used to identify a product on Amazon. |
| BSR | Best Sellers Rank: the sales ranking of a product within an Amazon category. |
| Buy Box | The main purchase box on the product page where customers add the item to their cart. |
| FBA | Fulfillment by Amazon: the service where Amazon stores, packs and ships the seller’s products. |
| FBM | Fulfillment by Merchant: the model where the seller directly manages storage, shipping and logistics support. |
| KPI | Key Performance Indicator: an indicator used to measure performance and results. |
| PDP | Product Detail Page: the product detail page with title, images, bullet points, description, reviews and offers. |
| PPC | Pay Per Click: the advertising model used to promote products on Amazon marketplaces. |
| SKU | Stock Keeping Unit: an internal code used by the seller to identify and manage a product in the catalog. |
| TACoS | Total Advertising Cost of Sale: the ratio between advertising spend and total account sales. |
Why these terms matter
A shared vocabulary helps teams, agencies and brands make faster decisions. Knowing what ACoS and TACoS measure, how the Buy Box works or the difference between FBA and FBM makes it easier to connect strategy, operations and results.
The glossary does not replace account-specific analysis, but it provides a practical foundation for reading reports, briefs and growth plans with greater clarity.